If you’re looking for a shampoo for white dogs or simply a whitening dog shampoo, then Maxi White is exactly what you want.
But did you know, that whitening shampoo can actually be used on all dog coats and colours? That’s right! The colour-enhancing technology, in Bugalugs Maxi White, actually works to brighten and shine the colour of all coat types. In fact… dog whitening shampoo is a particular favourite of black Labrador parents, as it gives the coat such lustre.
As well as it’s magnificent colour tricks, Bugalugs Maxi White shampoo’s deeply cleansing formula effectively removes dirt and stains from the coat, whilst nourishing the skin. It’s also infused with the luscious scent of pineapple and passionfruit for an exotic long-lasting fruity fragrance.
Specifically formulated with ALL dogs in mind, this whitening dog shampoo is great for cleansing white coats, whilst the built-in enhancers improve the colour and over all appearance of all coat types. Free from bleaches & created using high-quality ingredients, this dog shampoo is safe for use on puppies 8 weeks and over.
If that wasn’t enough, the hydrating elements of passionfruit & pineapple combined, will instantly give your dog’s coat a healthy shine, whilst soothing the skin and reducing damage to the hair follicles. Ensuring all coat types are brighter, whiter and softer after use.
Up to 20% more washes with our concentrated formula
As with all our Bugalugs dog shampoos, Maxi White is pH-balanced and paraben free, and our concentrated formula means you get up to 20% more washes compared to other grooming brands. Maxi White can also be diluted at a ratio of 10:1 for professional grooming.
We recommend you pair our Bugalugs Maxi White Shampoo with our Bugalugs Pineapple and Passionfruit Dog Cologne to make that mouth-watering scent last even longer.
Available Sizes:
Looking for something different?
See our full dog shampoo range.
Standard Delivery - All products excluding 5 Litre Shampoos
Standard Delivery - Orders containing 5 Litre Shampoos
Standard Delivery - All products excluding 5 Litre Shampoos
Standard Delivery - Orders containing 5 Litre Shampoos
All orders
You'll receive an order confirmation email after purchase.
We are unable to deliver internationally at present, however, please see our stockists page for more information regarding international availability.
Overall rating: 5.0 / 5 from 36 reviews.
I have a 10 month Westie and was looking for a whitening shampoo that had natural ingredients and came across this one and have found it great for his coat and he stays lovely and white for a while!!!!
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
I am impressed with this shampoo a little goes a long way . Lathers well and rinses easily . My white dogs are left dazzling clean . The shampoo smells nice without being overpowering. One of my dogs is deaf and is sensitive to anything that smells too strong . He sneezes but not with this shampoo .
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
☆☆☆☆☆
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Only issue i had was it had leaked in the packaging on receipt so lost alot of the shampoo
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Amazing shampoo. Keeps my little Bichon looking clean and white.
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
I loved the smell!! I just used a little bit of it and it made a nice foam and her fur is so radiant after I dried her.
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Lovely product will always use these now and they all smell nice
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Always use these products. They smell amazing 😍
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Hopefully will help with stained beard and paws
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
My foster dog is all white and in the winter he is VERY hard to keep clean sparkley white what with all the mud! This shampoo removes all dirt and stops yellowing of the coat im very happy
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Love using this on maltese dog
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Worked well and smells lovely
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Brilliant shampoo
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
I am pleased with the product however when it arrived the bottle was open. Quite a bit of the shampoo was in the bag. Probably about 30ml. The bottle had to be cleaned down and the 10% discount coupon was ruined. I have now bought you tear stain liquid and am pleased with that as well.
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Love the smell
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Smells good
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Definitely works My clients have noticed improvement on their white dogs
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Lovely
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Good value and does bring the coat up nice and white, will buy again.
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Beautiful shampoo. Smells great too.
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Lovely shampoo for my Springers. Bottle was sadly leaking when it arrived though
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
My dog's coat looked great after using this and smells lovely!
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Gorgeous shampoo, lathers well, makes the coat super bright white. Soft, yet manageable. Smells lovely and fruity. Highly recommend x
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Lovely scent can really smell the pineapple. Easy to use for a super clean dog after a muddy walk
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Smells amazing , this will be brilliant for his white fur. It made the pups all shiny, clean and smelling amazing. Highly recommend.
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
This shampoo is a beautiful smelling and really brought my dog’s fur up clean. Her fur was a lot brighter and fluffier after using this. Would definitely recommend
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Absolutely LOVE the Maxi White shampoo! It really does the job to brighten white fur and bring out their colourings! It also smells absolutely delicious - highly recommend
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
perfect for making your pooch look shiny and new after a muddy walk!
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
One of my favourite shampoos leaves my dog lovely and bright and soft.
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Used this shampoo for the first time and absolutely love it. It has really brightened up my goldies coat whilst also keeping it soft and hydrated. The scent is one of my new favourites, it’s so fresh and fruity. 5* from us, another great shampoo that we highly recommend
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
This shampoo smells lovely and has brought the dogs coat up nice and white.
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
My answer to the shampoo is exactly the same for the first one
Maxi White Whitening Dog Shampoo with Pineapple & Passionfruit
Used this for the first time and omg its amazing my white minauture schnauzer is so, so white much better than any other whitening shampoo I have used on her, also used on our salt and pepper miniature schnauzer and her fur is lovely too, both now smell lovely and their fur is so soft, definintely recommend.
Love this shampoo the smell is absolutely Devine bring his white coat up shiny and bright will definitely purchase again
Bought this shampoo after trying other things and I am amazed. I have a white dog and especially when it’s raining she gets easily filthy and this shampoo makes her so bright white and her coat feels amazing afterwards not to mention she smells unreal. Tried other white dog shampoo’s and this is by far the best i’ve ever tried and wouldn’t use any different now.
Tried other shampoos which tend to leave white bits still yellowish but this shampoo is a game changer! White areas of the coat are sparkling and black areas are glossy & shiny!! Win Win AND smells amazing!! i now need the spray lol!
Bugalugs Pet Care, founded in 2020, is the UK's best-selling pet care brand.
Family owned and operated, Bugalugs was inspired by the owners' dog Max, affectionately named 'Bugalugs', and their mission to create cruelty free, human-grade pet grooming and health care products, that care for Max and all his four-legged friends worldwide.
With an ever-growing array of products, from our famous dog shampoos and conditioners, to nose and paw balm, supplements, dental care, and even detangling spray - for those bad hair days - there is something for every hound at Bugalugs; as well as large range of cat-friendly and other pet-friendly products too!
Manufactured in our GMP-certified factory, in an enviable location on the edge of the English Lake District, Bugalugs is part of the Lakeland Cosmetics group, with over 8 brands from hair dye to personal hygiene, and of course pet grooming.
As a company we successfully operate in over 90 countries worldwide, and Bugalugs is proudly stocked in Asda, Sainsbury’s, Pets at Home, Waitrose, Jollyes, Just for Pets, The Range, Boots, Bunnings Warehouse, Pets & Friends and more!
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